Conference Paper/Proceeding/Abstract 593 views
The Impact of Gamification on Brand Perception Enhancement
Yang Yang,
Antonis Simintiras,
Antje Cockrill
Nascent Connections 2013: Proceedings of Swansea University Business School Postgraduate Research Conference
Swansea University Author: Antje Cockrill
Abstract
The Impact of Gamification on Brand Perception Enhancement
| Published in: | Nascent Connections 2013: Proceedings of Swansea University Business School Postgraduate Research Conference |
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| Published: |
Swansea
Swansea University
2013
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15510 |
| Tags: |
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| Keywords: |
Gamification, Online Advertising, Brand Perception |
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| College: |
Faculty of Humanities and Social Sciences |
| End Page: |
71 |