Conference Paper/Proceeding/Abstract 22976 views
Product Innovation building, building the relevance of human capital: a case study
Helena Santos-Rodrigues,
Louis Lousinha,
Desireé Cranfield 
5th European Conference on Intellectual Capital (11 to 12 April 2013), Bilbao
Swansea University Author:
Desireé Cranfield
Abstract
Product Innovation building, building the relevance of human capital: a case study
| Published in: | 5th European Conference on Intellectual Capital (11 to 12 April 2013), Bilbao |
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| Published: |
Spain
2013
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| URI: | https://cronfa.swan.ac.uk/Record/cronfa15059 |
| Keywords: |
organisational management, intellectual capital, product innovation, own brand, design |
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| College: |
Faculty of Humanities and Social Sciences |