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E-commerce and online buying behavior: the rushed virtual consumers? A qualitative analysis of the Greek case
Panayiota Tsatsou
BLIK: Journal for audiovisual culture, Volume: 2, Issue: 2, Pages: 30 - 39
Swansea University Author: Panayiota Tsatsou
Abstract
Drawing upon an everyday life framework, this article examines the role of time parameters, such as time pressure and coordination problems, in internet users’ perceptions and practices of e-commerce. The article reports on the findings obtained by in-depth interviews with internet users in Greece a...
| Published in: | BLIK: Journal for audiovisual culture |
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| Published: |
2009
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| Online Access: |
http://www.blikonline.nl/inhoud.php?nr=14 |
| URI: | https://cronfa.swan.ac.uk/Record/cronfa12951 |
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| Abstract: |
Drawing upon an everyday life framework, this article examines the role of time parameters, such as time pressure and coordination problems, in internet users’ perceptions and practices of e-commerce. The article reports on the findings obtained by in-depth interviews with internet users in Greece and concludes that time pressure and coordination problems are not the driving forces behind online purchases in Greece. The Greek consumers that were interviewed in this study construct alternative perceptions of time and hustle, while suggesting that e-commerce is not yet part of their consumption culture. Thus, the article’s findings contest research that claims that people resort to e-commerce as a means of time alleviation. It also contributes to the issue of time and ICTs by addressing non-Western social systems in countries where new media penetration is less apparent than in North-Western European countries. |
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| College: |
Faculty of Humanities and Social Sciences |
| Issue: |
2 |
| Start Page: |
30 |
| End Page: |
39 |