Dwivedi, Y., Payal, R., & Sharma, N. (2024). Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform. Electronic Commerce Research and Applications, 65, p. 101381. doi:10.1016/j.elerap.2024.101381
Chicago Style CitationDwivedi, Yogesh, Ruchi Payal, and Nitika Sharma. "Unlocking the Impact of Brand Engagement in the Metaverse On Real-World Purchase Intentions: Analyzing Pre-Adoption Behavior in a Futuristic Technology Platform." Electronic Commerce Research and Applications 65 (2024): 101381.
MLA CitationDwivedi, Yogesh, Ruchi Payal, and Nitika Sharma. "Unlocking the Impact of Brand Engagement in the Metaverse On Real-World Purchase Intentions: Analyzing Pre-Adoption Behavior in a Futuristic Technology Platform." Electronic Commerce Research and Applications 65 (2024): 101381.