APA Citation

Zhao, A., Ruffin, R., & Philippa, W. (2024). Three little words: A pragmatic qualitative method to understand modern markets. International Journal of Market Research, 66(4), pp. 388-409. doi:10.1177/14707853231219927

Chicago Style Citation

Zhao, Anita, Relja Ruffin, and Ward Philippa. "Three Little Words: A Pragmatic Qualitative Method to Understand Modern Markets." International Journal of Market Research 66, no. 4 (2024): 388-409.

MLA Citation

Zhao, Anita, Relja Ruffin, and Ward Philippa. "Three Little Words: A Pragmatic Qualitative Method to Understand Modern Markets." International Journal of Market Research 66.4 (2024): 388-409.

Warning: These citations may not always be 100% accurate.