Dwivedi, Y., Balakrishnan, J., Baabdullah, A. M., & Das, R. (2023). Do chatbots establish “humanness” in the customer purchase journey? An investigation through explanatory sequential design. Psychology and Marketing, 40(11), pp. 2244-2271. doi:10.1002/mar.21888

Dwivedi, Yogesh, Janarthanan Balakrishnan, Abdullah M. Baabdullah, and Ronnie Das. "Do Chatbots Establish “humanness” in the Customer Purchase Journey? An Investigation Through Explanatory Sequential Design." Psychology and Marketing 40, no. 11 (2023): 2244-2271.

Dwivedi, Yogesh, Janarthanan Balakrishnan, Abdullah M. Baabdullah, and Ronnie Das. "Do Chatbots Establish “humanness” in the Customer Purchase Journey? An Investigation Through Explanatory Sequential Design." Psychology and Marketing 40.11 (2023): 2244-2271.