Dwivedi, Y., Balaji, M., Behl, A., Jain, K., Baabdullah, A. M., Giannakis, M., & Shankar, A. (2023). Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement. Industrial Marketing Management, 113, pp. 243-257. doi:10.1016/j.indmarman.2023.06.011

Dwivedi, Yogesh, M.S Balaji, Abhishek Behl, Kokil Jain, Abdullah M. Baabdullah, Mihalis Giannakis, and Amit Shankar. "Effectiveness of B2B Social Media Marketing: The Effect of Message Source and Message Content On Social Media Engagement." Industrial Marketing Management 113 (2023): 243-257.

Dwivedi, Yogesh, et al. "Effectiveness of B2B Social Media Marketing: The Effect of Message Source and Message Content On Social Media Engagement." Industrial Marketing Management 113 (2023): 243-257.