Dwivedi, Y., Kronemann, B., Kizgin, H., & Rana, N. (2023). How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research. Spanish Journal of Marketing - ESIC, 27(1), . doi:10.1108/sjme-10-2022-0213
Chicago Style CitationDwivedi, Yogesh, Bianca Kronemann, Hatice Kizgin, and Nripendra Rana. "How AI Encourages Consumers to Share Their Secrets? The Role of Anthropomorphism, Personalisation, and Privacy Concerns and Avenues for Future Research." Spanish Journal of Marketing - ESIC 27, no. 1 (2023).
MLA CitationDwivedi, Yogesh, Bianca Kronemann, Hatice Kizgin, and Nripendra Rana. "How AI Encourages Consumers to Share Their Secrets? The Role of Anthropomorphism, Personalisation, and Privacy Concerns and Avenues for Future Research." Spanish Journal of Marketing - ESIC 27.1 (2023).