Dwivedi, Y., Ghosh, T., & Sreejesh, S. (2022). Brand logos versus brand names: A comparison of the memory effects of textual and pictorial brand elements placed in computer games. Journal of Business Research, 147, pp. 222-235. doi:10.1016/j.jbusres.2022.04.017
Chicago Style CitationDwivedi, Yogesh, Tathagata Ghosh, and S. Sreejesh. "Brand Logos Versus Brand Names: A Comparison of the Memory Effects of Textual and Pictorial Brand Elements Placed in Computer Games." Journal of Business Research 147 (2022): 222-235.
MLA CitationDwivedi, Yogesh, Tathagata Ghosh, and S. Sreejesh. "Brand Logos Versus Brand Names: A Comparison of the Memory Effects of Textual and Pictorial Brand Elements Placed in Computer Games." Journal of Business Research 147 (2022): 222-235.