Dennehy, D., Keegan, B. J., & Naudé, P. (2024). Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective. Information Systems Frontiers, 26, pp. 1025-1039. doi:10.1007/s10796-022-10294-1
Chicago Style CitationDennehy, Denis, Brendan James Keegan, and Peter Naudé. "Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective." Information Systems Frontiers 26 (2024): 1025-1039.
MLA CitationDennehy, Denis, Brendan James Keegan, and Peter Naudé. "Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective." Information Systems Frontiers 26 (2024): 1025-1039.
Warning: These citations may not always be 100% accurate.