Hajli, N., & Wang, Y. (2015). Co-Creating Brand Value through Social Commerce. Handbook of Research on Integrating Social Media into Strategic Marketing, pp. 17-34. doi:10.4018/978-1-4666-8353-2.ch002
Chicago Style CitationHajli, Nick, and Yichuan Wang. "Co-Creating Brand Value Through Social Commerce." Handbook of Research On Integrating Social Media Into Strategic Marketing 2015: 17-34.
MLA CitationHajli, Nick, and Yichuan Wang. "Co-Creating Brand Value Through Social Commerce." Handbook of Research On Integrating Social Media Into Strategic Marketing 2015: 17-34.
Warning: These citations may not always be 100% accurate.