Ismagilova, E., Ismagilova, E., Dwivedi, Y., & Rana, N. (2020). Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research. Advances in Digital Marketing and eCommerce, pp. 91-98. doi:10.1007/978-3-030-47595-6_12
Chicago Style CitationIsmagilova, Ellie, Elvira Ismagilova, Yogesh Dwivedi, and Nripendra Rana. "Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research." Advances in Digital Marketing and ECommerce 2020: 91-98.
MLA CitationIsmagilova, Ellie, Elvira Ismagilova, Yogesh Dwivedi, and Nripendra Rana. "Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research." Advances in Digital Marketing and ECommerce 2020: 91-98.