Cave, J., Prideaux, B., Cave, J., Thompson, M., & Sibtain, J. (2012). Recognising new market opportunities and selecting appropriate segments. Journal of Vacation Marketing, 18(4), pp. 287-299. doi:10.1177/1356766712461102
Chicago Style CitationCave, Jennifer, Bruce Prideaux, Jenny Cave, Michelle Thompson, and Jonathan Sibtain. "Recognising New Market Opportunities and Selecting Appropriate Segments." Journal of Vacation Marketing 18, no. 4 (2012): 287-299.
MLA CitationCave, Jennifer, et al. "Recognising New Market Opportunities and Selecting Appropriate Segments." Journal of Vacation Marketing 18.4 (2012): 287-299.
Warning: These citations may not always be 100% accurate.