APA Citation

Morgan, N., Pritchard, A., & Morgan, N. (1998). 'Mood marketing' — The new destination branding strategy: A case study of 'Wales' The Brand. Journal of Vacation Marketing, 4(3), pp. 215-229. doi:10.1177/135676679800400302

Chicago Style Citation

Morgan, Nigel, A. Pritchard, and N. Morgan. "'Mood Marketing' — The New Destination Branding Strategy: A Case Study of 'Wales' The Brand." Journal of Vacation Marketing 4, no. 3 (1998): 215-229.

MLA Citation

Morgan, Nigel, A. Pritchard, and N. Morgan. "'Mood Marketing' — The New Destination Branding Strategy: A Case Study of 'Wales' The Brand." Journal of Vacation Marketing 4.3 (1998): 215-229.

Warning: These citations may not always be 100% accurate.