Morgan, N., Westwood, S., Morgan, N., Pritchard, A., & Ineson, E. (1999). Branding the package holiday—The role and significance of brands for UK air tour operators. Journal of Vacation Marketing, 5(3), pp. 238-252. doi:10.1177/135676679900500304

Morgan, Nigel, S. Westwood, N.J Morgan, A. Pritchard, and E. Ineson. "Branding the Package Holiday—The Role and Significance of Brands for UK Air Tour Operators." Journal of Vacation Marketing 5, no. 3 (1999): 238-252.

Morgan, Nigel, et al. "Branding the Package Holiday—The Role and Significance of Brands for UK Air Tour Operators." Journal of Vacation Marketing 5.3 (1999): 238-252.