Rana, N., Algharabat, R., Dwivedi, Y., Alalwan, A. A., & Qasem, Z. (2018). The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations. Journal of Retailing and Consumer Services, 40, pp. 139-149. doi:10.1016/j.jretconser.2017.09.011
Chicago Style CitationRana, Nripendra, Raed Algharabat, Yogesh Dwivedi, Ali Abdallah Alalwan, and Zainah Qasem. "The Effect of Telepresence, Social Presence and Involvement On Consumer Brand Engagement: An Empirical Study of Non-profit Organizations." Journal of Retailing and Consumer Services 40 (2018): 139-149.
MLA CitationRana, Nripendra, et al. "The Effect of Telepresence, Social Presence and Involvement On Consumer Brand Engagement: An Empirical Study of Non-profit Organizations." Journal of Retailing and Consumer Services 40 (2018): 139-149.