APA Citation

Palmer, A., & Ponsonby, S. (2002). The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective. Journal of Marketing Management, 18(1-2), p. 173. doi:10.1362/0267257022775864

Chicago Style Citation

Palmer, Adrian, and Sharon Ponsonby. "The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective." Journal of Marketing Management 18, no. 1-2 (2002): 173.

MLA Citation

Palmer, Adrian, and Sharon Ponsonby. "The Social Construction of New Marketing Paradigms: The Influence of Personal Perspective." Journal of Marketing Management 18.1-2 (2002): 173.

Warning: These citations may not always be 100% accurate.