Reed, P., McCarthy, J., Latif, N., & DeJongh, J. (2002). The role of stimuli in a virtual shopping environment: A test of predictions derived from conditioning models of marketing firms. Journal of Economic Psychology, 23(4), pp. 449-467. doi:10.1016/S0167-4870(02)00096-X

Reed, Phil, John McCarthy, Nermen Latif, and Julie DeJongh. "The Role of Stimuli in a Virtual Shopping Environment: A Test of Predictions Derived From Conditioning Models of Marketing Firms." Journal of Economic Psychology 23, no. 4 (2002): 449-467.

Reed, Phil, John McCarthy, Nermen Latif, and Julie DeJongh. "The Role of Stimuli in a Virtual Shopping Environment: A Test of Predictions Derived From Conditioning Models of Marketing Firms." Journal of Economic Psychology 23.4 (2002): 449-467.