APA Citation

Piercy, N., Hooley, G., & Nicoulaud, B. (2011). Marketing Strategy and Competitive Positioning. 5.

Chicago Style Citation

Piercy, Nigel, Graham Hooley, and Brigitte Nicoulaud. "Marketing Strategy and Competitive Positioning." 5 2011.

MLA Citation

Piercy, Nigel, Graham Hooley, and Brigitte Nicoulaud. "Marketing Strategy and Competitive Positioning." 5 2011.

Warning: These citations may not always be 100% accurate.