APA Citation

Piercy, N. (2009). Positive management of marketing-operations relationships: The case of an internet retail SME. Journal of Marketing Management, 25(5-6), pp. 551-570. doi:10.1362/026725709X461858

Chicago Style Citation

Piercy, Niall. "Positive Management of Marketing-operations Relationships: The Case of an Internet Retail SME." Journal of Marketing Management 25, no. 5-6 (2009): 551-570.

MLA Citation

Piercy, Niall. "Positive Management of Marketing-operations Relationships: The Case of an Internet Retail SME." Journal of Marketing Management 25.5-6 (2009): 551-570.

Warning: These citations may not always be 100% accurate.